Roles of Digital Transformation expert
Digital Transform Consultants (DTC) is analyzing the technical
infrastructure of the company, processes, people and organization both in order
to strengthen the organization's operations temporarily and sustain long-term
development.
Digital transformation advisors assist businesses in their digital
transformation efforts. ... Digital Consultants first work to understand the
business, carefully considering its strategic and technical objectives. They
will then suggest solutions and generally assist in implementing company
decisions.
Four main areas of digital transformation?
Business process
Process transformation change An important focus of organizational
operations has been on business processes. Data, analytics, APIs, machine
learning and other technologies provide companies with important new ways to
streamline processes across the company - with the goal of reducing costs,
reducing cycle times, or increasing quality. We are witnessing a process change at
the mall floor where companies like Airbus have made headlights to reinforce
the quality of human flight testing.
Business Model
Business Model Modification Some companies are pursuing digital
technology to transform traditional business models. While the process change
focuses on the complete business environment, the transformation of the
business model is aimed at the basic building blocks of how it is presented in
the industry. Examples of this kind of innovation are well known, from the
redesign of Netflix for video distribution, to Apple's re-introduction of music
services (Tunes), to Uber's resurgence in the taxi industry.
Business Domain
Domain Conversion is an area where we see surprisingly little focus -
but the biggest opportunity is domain conversion. New technologies are products
and services that redefine, industrial boundaries that blur and create a new
set of non-traditional competitors. What most executives do not appreciate is
the real opportunity for this new technology to open new companies for their
companies in addition to the current markets. And often, this is the kind of
conversion that offers the best opportunities to make new value.
Business Cultural/Organization
Cultural / Organizational Transformation Full, long-term digital
transformation needs to clarify the organization's mindsets, processes, and
talent and skills in the digital world. The most successful companies recognize
that digital requires creative workflow, tendency to experiment and learn,
respectable decision-making, and greater confidence in business processes. And
they are taking proactive steps to bring about change in their organizations.
The experience, a consumer credit agency and one of the most successful digital
transformation, transformed its organization by integrating development and
cohesion into its use and shifting its core focus of employees from machine to
data, across the company. Similarly, Pitney Bowes, a 100-year postal machine
company, made a successful transition to becoming a "technology
company" by promoting "innovation culture," according to its
head of innovation, and by changing company values to focus on
customer-first.
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