In Order To Get Started With Your Website’s SEO All You Need to
Categorize Your Efforts into Three Phases: -
1.Keyword Research Process.
2.On-Page SEO
3.Off-Page SEO
The Above Given Process Has To Be Implemented To Every Webpage Of
Your Website.
Keyword Research Process: -
To Benefit From Keywords, You Need To Know How To Find (And Use)
Themif You Can Master The Art Of Finding Awesome Keywords For Your Business
—You’ll Not Only Benefit From More Search Engine Traffic – But You’ll Also Know
Your Customers Better Than Your Competition.
Types of Keywords-
1- Primary
2- Secondary
3- High Searched
4- Low Searched
5- High Competitive (Quantity, Quality)
6- Low Competitive
7- Seasonal
8- Misspelled
9- Money (Shoes, Buy Shoes)
10- Long Tail/Phrase.
After When You Have Completed Your Keyword Research Process for
Every Webpage of Yours, Now It’s Time To Start Your On-Page SEO Process.
On-Page SEO
On-Page SEO Is The Practice Of Optimizing Individual Web Pages In
Order To Rank Higher And Earn More Relevant Traffic In Search Engines. On-Page
Refers To Both The Content And HTML Source Code Of A Page That Can Be
Optimized. A Better on Page SEO Will Help Webmaster to Provide a Very Precise
Information about the Website’s Content to Search Engine While Crawling.
Basically, We Have To Do Two Things Under On-Page SEO: -
1. Tag Generation and Implementation
2. Content Optimization.
The Only Difference Between Tags You Can See And Tags You Can’t
See Is Location: Meta Tags Only Exist In HTML, Usually At The “Head” Of The
Page, And So Are Only Visible To Search Engines (And People Who Know Where To
Look). The “Meta” Stands For “Metadata,” Which Is The Kind Of Data These Tags
Provide – Data About The Data On Your Page.
If You Want To Find Out Whether A Given Page Is Using Meta Tags,
Just Right-Click Anywhere On The Page And Select “View Page Source.” A New Tab
Will Open In Chrome (In Firefox, It’ll Be A Pop-Up Window). The Part At The
Top, Or “Head” Of The Page, Is Where The Meta Tags Could Be.
The Two Types We’ll Discuss Here Are:
Title Tag - This Is The Text Youll See At The Top Of Your
Browser. Search Engines View This Text As The Title Of Your Page.
Meta Description Attribute - A Brief Description Of The Page.
Title Tag
A Title Tag Is An HTML Element That Specifies The Title Of A Web
Page. Title Tags Are Displayed On Search Engine Results Pages (SERPs) As The
Clickable Headline For A Given Result, And Are Important For Usability, SEO,
And Social Sharing. The Title Tag Of A Web Page Is Meant To Be An Accurate And
Concise Description Of A Pages Content.
Most Snippets Are Limited To Two Lines, And We Still Generally
Recommend A 160-Character Limit For Your Meta Descriptions, But Google Can
Allow Exceptions In Certain Cases. For The Most Accurate Results, View On A
Desktop Browser.
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
8-Foot Green Widgets - Widgets Tools | Widget World
Optimal Title Length
Google Typically Displays The First 50–60 Characters Of
A Title Tag. If You Keep Your Titles Under 60 Characters, Our Research Suggests
What You Can Expect About 90% of Your Titles To Display Properly. There's No
Exact Character Limit, Because Characters Can Vary In Width And Googles Display
Titles Max Out (Currently) At 600 Pixels.
Why Are Title Tags Important?
Title Tags Are A Major Factor In Helping Search Engines Understand
What Your Page Is About, And They Are The First Impression Many People Have Of
Your Page.
Title Tags Are Used In Three Key Places:
(1) Search Engine Results Pages (SERPs),
(2) Web Browsers, And
(3) Social networks
1. Search engine result pages
Your title tag determines (with a few exceptions) your
display title in SERPs and is a search visitors first experience of your site.
Even if your site ranks well, a good title can be the make-or-break factor in
determining whether or not someone clicks on your link.
2. Web browsers
Your title tag is also displayed at the top of your web
browser and acts as a placeholder, especially for people who have many browser
tabs open. Unique and easily recognizable titles with important keywords near
the front help ensure that people dont lose track of your content.
3. Social networks
Some external websites — especially social networks — will
use your title tag to determine what to display when you share that page. Keep
in mind that some social networks (including Facebook and Twitter) have their
own meta tags, allowing you to specify titles that differ from your main title
tag. This can allow you to optimize for each network, and provide longer titles
when/where they might be beneficial.
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