Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model that used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is been clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner”; ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
However, websites can offer PPC ads. Websites that utilize
PPC ads will display an advertisement when a keyword query matches an
advertiser’s keyword list that has been added in different ad groups, or when the content site displays relevant content. Such advertisements are
called sponsored links or sponsored ads, and appear adjacent to,
above, or beneath organic results on search engine results pages, or
anywhere a web developer chooses on a content site.
In other words, if we want to achieve proper visibility for
my website or any other web resources then we need to get it done through SEO
but it takes long process where a long timeframe is required. Opting for PPC
Ads can provide you with quicker visibility and that too targeted on the basis of
native and textual targeting. The best platform to use PPC ads is Google
AdWords!!
Google AdWords Overview:-
Google AdWords is a marketplace where companies pay to have
their website ranked at the top of a search results page, based on keywords and
other native targeting options.
Get started with AdWords:-
Before we get started with creating a various campaign to achieve our various objectives We first need to understand the basic terms used in AdWords along with complete AdWords setup process.
1. Keyword:- Whatever we search as our query on a search
engine is known as Keyword.
2. Targeting:- The method you choose to select your
potential market to show your ads in, is known as targeting.
3. Bid:- It is the maximum amount you want to pay for a
single click on your ads.
4. Budget:- The maximum amount you want to spend in a day
for your ads.
5. Landing page:- The Final page where anyone will be sent
when they click on your advertisement.
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