SEO is a marketing discipline agent focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn’t just about building search engine-friendly websites. It's about making your site better for people too.
Why does my
website need SEO?
The majority
of web traffic is driven by the major commercial search engines, Google, Bing,
and Yahoo!. Although social media and other types of traffic can generate
visits to your website, search engines are the primary method of navigation for
most Internet users. This is true whether your site provides content, services,
products, information, or just about anything else.
Search
engines are unique in that they provide targeted traffic—people looking for
what you offer. Search engines are the roadways that make this happen.
If search engines cannot find your site or add your content to their databases,
you miss out on incredible opportunities to drive traffic to your site.
Search
queries—the words that users type into the search box—carry extraordinary
value. Experience has shown that search engine traffic can make (or break) an
organization's success. Targeted traffic to a website can provide publicity,
revenue, and exposure like no other channel of marketing. Investing in SEO can
have an exceptional rate of return compared to other types of marketing and
promotion.
Why can’t
the search engines figure out my site without SEO?
Search
engines are smart, but they still need help. The major engines are always
working to improve their technology to crawl the web more deeply and return
better results to users. However, there is a limit to how search engines can
operate. Whereas the right SEO can net you thousands of visitors and increased
attention, the wrong moves can hide or bury your site deep in the search
results where visibility is minimal.
In addition
to making content available to search engines, SEO also helps boost rankings so
that content will be placed where searchers will more readily find it. The
Internet is becoming increasingly competitive, and those companies who perform
SEO will have a decided advantage in visitors and customers.
0 Comments