Tricks to land in the inbox instead SPAM box
· Always include the unsubscribing button in the footer of email
· Make sure the email which you are using has a website on the domain like:ab@abcl.com
· Do not use all capital letters in your subject line/body line
· Include fewer links and more words- Sales email: 3 links work the best. Short email: 1 link.
· Always check your Spam score (1-100) – the spam checkers would be available with your email marketing software. Practical e.g. from Getresponse.
· Send mailer from a name if possible! Company name or a person name! Practical
· Avoid using words like money, won, coupons, offer (You should use these words in images)
· A most important part of Email: Subject Line (Blinder: Hey! Grab this before it’s gone / You need to watch this (curiosity))
· Pre-sell with Benefits: Write benefit in the subject line.
· Scarcity (Blows up open rate): Take action now before it goes away
· Clean-up (every 3 months maybe): Remove members who isn’t opening or clicking or else it affects IP after a year or so?
DIFFERENCE between URGENCY & SCARCITIES
· Urgency: Time frame-dependent.
· Scarcity: Something is limited (only 100) (number dependent)
Technique Gravity for the next email. Draws the attention of the
user. E.g: A new product launch information like watch out for email tomorrow
or give a link to confirm the registration and some other registration. Sales
video email needs to be LONG because people need to understand before they
give money or invest in the product.
UNSCRIBED HACK explanation I will have custom made unsubscribe
link (page). So I recommend having more clicks which will increase IP
reputation as well. So two purposes solved: I would be able to retain the
subscriber most of the time and IP reputation also increases as they are
clicking on unsubscribe link.
Best platforms for email marketing
• Getresponse: World’s easiest email marketing. 3,50, 000
happy customers in 182 countries, engaging more than 1billion subscriber every
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• Aweber: Connections that last are built inbox. Not user
Friendly, Card details
• Sendlane: We help capture your visitor’s email and deliver
your messages. Start your 14-day free trial now. Techie
• Sendgrid: Delivering your transactional and marketing
email through one reliable platform. Start your free account up to 12k emails
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• Mailchimp: Send better email. Sell more stuff. Signup for
free
E-mail marketing can be divided into the following categories:
· Promotional E-Mails: Promotional emails sent to encourage potential customers to buy a product or service or convince current customers to keep buying
· Regular E-Mails: Regular e-mails meant to strengthen the relationship between the business and the customers and encourage loyalty to a product or service. E.g: ebooks, free course, video training, coupons, contest, newsletter, webinars, demo etc.
· Advertisement E-Mails: Advertisement e-mails for a product or service that is placed in e-mails sent by other people or companies (typically found in “banners” above or to the side of the e-mail’s body of text)
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