Online Advertising
is a way to reach out to our target audience via the medium of ads like banner
ads, rich media ads, pop-ups and pop-under and media buy.
Many of the
marketers think of these form of advertisements as the way to do the only brand
building but it’s little counter-intuitive for the ones that understand. It’s
really fruitful to enter into the domain of these mediums and do marketing at
scale.
Types of Online
Display Advertising –
1. Banner Ads
a. Manual Media Buys
b. Intermediate Media Buys
c. Agency Level Buys
2. Rich Media Ads
a. Expendables
b. Push Downs
c. Slide Banners
d. Screen Shakers
e. YouTube Masthead
3. PPV Advertising
a. Pop-Ups
b. Pop Under
4. Contextual
Advertisements
a. In Footer
b. In Margin
c. In-Page
d. In-Text
Banner Ads –
These ads are the
hoardings on internet which we find on almost every website. For example, we
learnt Display advertisements in
Google Adwords that
was an agency-level banner ad buying process?
· Manual Media Buys
Step -1: Go to
google.com/google.co.in and type in the keyword you want to target traffic for
Step – 2: Go to the
first 10 results and check if they have a banner running on their website
Step - 3: If there
is a banner and the website is relevant to my niche, then go and contact the person from their contact form or email id or a phone number whatever is provided
Step - 4: Negotiate
a deal with them on a monthly basis
Step – 5: Provide
them with your banner and landing page link and start tracking using URL
tagging
· Intermediate Media Buys – It means we don’t
do the banner buying manually but have an agency in between to take care of finding
good websites for us. A very good example of this would be
https://www.buysellads.com
· Agency Level Buys – Buying ads through
agencies like Google Adwords and Bing is called Agency Level Buys
Rich Media Ads -
The advertisements
found on the internet which expands rolls over, or of little interactive
nature are called Rich Media Ads. Like the ones you normally see on YouTube
Homepage Banner are called Rich Media Advertisements.
· Expendables – These types of banners become
big when we hover over our mouse pointer on top of it or we click on the banner
and then it enlarges. Times of India’s home page mostly has this kind of
banner.
(http://timesofindia.indiatimes.com)
(http://www.expandablebanners.com/expandablebanners_image_to_image.php)
· Pushdowns – They are web banners that push
web content down when you roll over or click/tap them. Example -http://www.expandablebanners.com/pushdownbanners_examples.php
· Slide Banners – They are the web banners
that slide in and overlap web content, usually they autoload from the left,
right, top or bottom of a page.
Example -
http://www.expandablebanners.com/slidebanners_examples.php
· Screen Shakers – The web banners that comes
and shakes a bit is called as screen shakers. An example would be http://fbprofit.co,
when you try to take your mouse pointer towards closing the tab (outside the viewport)
then a screen shaker would appear
· YouTube Masthead – The interactive banner
on the homepage of YouTube is called YouTube Masthead. The examples of the same can
be found at http://www.richmediagallery.com/gallery#filterGallery:443~
All the banner ads
mentioned above run on media buying, meaning we buy space on other’s website.
And it’s good to crack a deal with website owners for the same on the basis of
impressions. You get a CPM of Rs 150-200 on many big websites like Times of
India, Your Story etc.
PPV Advertising –
The art of Squeeze
Page Tool Creator – http://afflanders.com
Resources –
http://convert2media.com/resources/
gauravmadaan.com/members-club-login/alphatest123456789
0 Comments