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Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media have created a catch for all term for sites that may provide radically different social actions on these media. For instance, Twitter is a social site designed to let people share short messages or “updates” with others that also holds some huge power in the world. Facebook, in contrast, is a full-blown social media networking site that allows for sharing updates, photos, joining events and a variety of other activities that one individual wants to do.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
These are some of the most used social media channels
· Facebook
Facebook may have started out as a social network for college students, but, by now, nearly everyone with an internet connection is using it. The minimum age requirement is 13, and there is reason to believe it is being used by all other age groups. Facebook doesn’t publicly release data on their most popular age group, but a survey by Pew showed that social networking is most popular with the 18-29 age group. Its popularity decreases with age. It is least popular with those 65 and older. I can assure you that, no matter what age group you’re targeting, there will be more than enough of those users on Facebook.
· Instagram
Instagram is a social media marketing platform used for growing brand awareness and introducing products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without directly selling to your customers.
· LinkedIn
LinkedIn isn't just for professionals and job seekers. Sure, millions of professionals use LinkedIn every day to grow their networks and their careers, but did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy. At its core, LinkedIn is a professional social network. It's all about career development, professional connections, industry discussions and other types of business-related activities. It's not like other social media marketing platforms, such as Facebook, Twitter or Instagram; there, businesses have direct access to consumers that they can easily market to with status updates, images and other casual posts.
· Youtube
Video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up. For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.
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