Digital Strategy is a system that uses digital
resources to achieve one or more goals. With the rapidly changing Technologies
technology, institutions have many digital sources to choose from based on what
their purpose is.
Key components of a digital strategy
The digital strategy consists of 9 key elements.
Depending on the nature of your business and industry, some of these will be
more relevant to you than others. The important thing is to stay competitive,
so it's a good idea to research other similar businesses in your industry to
see how they use digital technology. Schedule at least to keep up with what
your competitors are doing.
1.
Online presence
Your online presence means how the public and other
businesses perceive your business online. Your online presence includes:
- social
media profiles (LinkedIn, Facebook, Twitter, YouTube, etc.)
- corporate
advertising profiles (e.g., sites such as Yellow Pages Online or
TrueLocal)
- links,
information, reviews or articles from other business websites.
2.Digital marketing
Digital marketing to promote your business using
online resources and tools. Tools used for digital marketing include websites,
small sites, mobile apps and social networking platforms. This may include
online banner ads, search engine marketing, Facebook ads, linked ads, blogs,
guest blogs, newsletters, email marketing, mobile banner ads and e-books.
3.Selling online
Selling online sales to your business allows
customers to buy from you whenever they want, even when your store doors are
closed. Online marketing in general helps reduce processing times internally,
allowing you to focus on employees elsewhere in the business.
4.Customer interaction
Customer communication is about giving customers
access to your business in any way they like - a mobile device, a desktop
computer, a traditional phone or social media. It will require a little effort
from customers to get the information, service or product they want.
To support your customer engagement, you can use
the customer relationship management system to help you:
- hold
and collect information about your customers
- Track
contacts, call back and contracts
- Track
the effectiveness of your marketing and digital strategies
- Link
your customer information with your accounting software.
5.Online security
Online security is very important for small
businesses, as it is your physical assets - information and information stored
on computers and file servers - often the most valuable assets, and often the
most irreplaceable. Online security may include:
- employees'
policies for accessing and maintaining company data, using digital
technology, and dealing with customer data
- cloud-based
backup systems (see 'Cloud computing' below for more information)
- secure
software and payment systems.
6.Supplier interaction
Being active in the digital economy means you have
access to global and national markets to establish potential supplier
relationships, as well as the ability to effectively and efficiently provide
supplier communications.
Your business can benefit from finding suppliers
online - especially if your suppliers have adopted digital solutions to provide
their products, services and online quotes.
7.Mobile-based solutions
Integrating mobile-based solutions for your
business can include strategies such as:
- mobile
commerce - offering consumers the option of switching over their mobile
phone or tablet
- mobile
websites - responsive websites up to mobile or tablet size
- mobile
apps - purpose-built mobile apps (apps) to help users perform specific
tasks. Requests can be external (customer-oriented), or internal (i.e.
aimed at employees, to help them do business successfully).
8.Efficiencies through technology
Using the right digital technology for the right
purpose, be it hardware (tablets, computers, smart phones, servers, etc.) or
software (email marketing, CRM systems, business management software), it can
reduce your business further by empowering your employees. doing their job well
and effectively.
- manage
time sheets and pay
- plan
and resource work
- order
office supplies and stationery
- manage
rosters and leave
- provide
real time performance appraisals of your team.
9. Cloud computing
Cloud computing means storing and accessing data
and programs online instead of a drive on your computer. The cloud is just a
metaphor for the Internet. It's one way to increase the capacity or add skills
as you need them without investing in new infrastructure, training new
employees, or installing new software.
6 Comments
Digital strategy is so much important....
ReplyDeleteYes...im implementing it
ReplyDeleteDigital strategy is very useful in technology.
ReplyDeleteGood content
ReplyDeleteVery useful
ReplyDeleteKnowledgeable content
ReplyDelete