In marketing, lead generation refers to the process of
triggering considerable customer interest in order to get them to inquire about
the products or services offered by a business. This interested section of
customers is referred to as leads.
Lead generation is the process of warming up potential
customers for your business and converting them into leads. Using this
technique, you make efforts that generate an organic interest within your
target segment, so it is the prospect that is most likely to come to the business.
In simpler words, lead generation is a fundamental point in
a prospect’s journey to becoming a customer of your business. Here’s a
flowchart that explains the lead generation process:
What is the lead?
A lead is a person from your target audience who has in some
way shown interest in your business’s products or services. In simpler words,
it is a person who is more likely to convert with some amount of pursuing and
nurturing.
Why lead generation
is important?
In order to effectively make sales, you have to have
qualified leads. Lead generation is the act of establishing interest in
products or services among a target market. If you want your message heard through
more than one channel, it’s important to establish a strategy that creates some
demand, which is what lead generation strives to do.
It’s all about brand awareness, pulling down leads and
making sales. There are several steps in generating leads just as there are
several levels of interest a person might have in what you are offering. The interest
can vary between non-existent to ready to buy. However, most lead generation
techniques involve some level of nurturing.
Understanding landing
pages
In the purest sense, a landing page is any web page that a
visitor can arrive at or “land” on. However, when discussing landing pages
within the realm of marketing and advertising, it’s more common to refer to a landing
page as being a standalone web page distinct from your main website that has
been designed for a single focused objective.
This means that your landing page should have no global
navigation to tie it to your primary website. The main reason for this is to
limit the options available to your visitors, helping to guide them toward your
intended conversion goal.
Landing page vs.
website
What’s the difference between a landing page and a web page?
Do you know when you should use a landing page instead of a
web page?
We’ll explore the differences, Landing Pages vs Web Pages, in
this post and give you insights on the differences, when to use, and an easy way
to create landing pages.
The Basics:
Landing pages are a form of a web page. They usually
are intended for a very specific purpose such as a sign-up, to gather
information or to sell a product.
The key difference is that they are simplified and have no
distractions. Standard web pages are part of a larger website. As such,
they have common design and navigation items, meaning more things to see and more
ways to go other places on the site.
Web Pages:
For example, a website often has standard links at the page and often at the side of the page for items like:
· About
· Services
· Company Information
· Blog etc., (Basically whatever links are key to their business)
They may have other images or call-outs as well that lead to
other pages of the website. It’s an integrated group of pages geared to
help the web visitor coming to a website and wanting to find and then navigate
to an area of interest.
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